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Yasni contradicts Facebook - WE are Web 2 .. naja

Digital Society raises privacy! ??

The answers people search Yasni to the recent philosophy of the social network Facebook: privacy is one of the most important topics for the coming years.

were not even terms like "chat" or "blog" in the 1990s exist, they are now integral part of our language. The past decade has changed not only our language but also the way we communicate, man presents himself increasingly on the Internet and becomes public.

According Yasni founder Steffen Ruehl is online reputation management, presentation of oneself and one's own capabilities in the network, one of the dominant themes in the new year.


We are Web 2.0

At least half of all Internet users on the Internet his mind or has a profile in a social network.

"Have" for Steffen Ruehl, founder of people search Yasni, the crucial point. For, contrary to recent statements Mark Zuckerberg, he sees the separation of digital representation and privacy a central issue in the coming years.

"On the Internet have formed a variety of stakeholders as a part-public spheres, with whom you share his life. That does not mean that dispensing with the actual privacy. The definition of public and private, is merely changing, and also lived and experienced individual, "Ruehl.


says the Internet


lives experts see in the rapid technological development a reason for the much-criticized carelessness on the web .

given Ruehl, "The transformation from an information medium to the living means of communication went to see so rapidly that many are simply overwhelmed and privacy remain as clearly defined common data."

For Ruehl must in the next Years created a new awareness: "Privacy on the Internet can distinguish much more differentiated and customized and that has to be just yet learned." A response Yasni offers the opportunity to review personal search results themselves and thus manage their own reputation.


About Yasni


Yasni is the first service to find internet and found themselves far right people and to improve background research on people. durchsuchtYasni Within a few seconds with its services to people searching the entire Internet for names and terms.

Registered Users can add their own profile reputation self-control. Ego-marketing and maintaining their own reputation on the Internet is increasingly gaining in importance according to recent studies.

Yasni has 30 million hits a month, the most-used starting point for personal research and reputation management.


Florian Schütz GmbH yasni E-mail: press@yasni.de Phone: 0177-2382665



http://blog.beck.de/2009/10/31/personalsuchmaschinen-erste-verbotsurteile-gegen-yasni -co /

http://www.telemedicus.info/article/1419-OLG-Hamm-verbietet-Yasni-Suchmaschinen-Manipulation.html

http://www.telemedicus.info/urteile/Wettbewerbsrecht/829- OLG Hamm-az-1-4-U-5309-search engine manipulation-wettbewerbswidrig.html


http://blog.beck.de/2009/10/31/personalsuchmaschinen-erste-verbotsurteile-gegen-yasni-co/

under Yasni Judgement at Google, many interesting contributions

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marketers to breathe: set kickback investigation?

Munich public prosecutor is an investigation


The Munich public prosecutor has now the investigation of television advertising sales set. The top prosecutor Barbara Stockinger told W & V. The settings which the accused persons made under section 153 of the Code of Criminal Procedure due to low debt. The case against "the next participating companies" - says to the media agencies - "Under section 47 of the Law on Administrative Offences were hired.

In late 2009 it became apparent that the kickback investigation would be shelved (W & V 47/09). could be collapsed, the Final Chapter, but only after all parties had agreed to the setting. The Munich public prosecutor was investigating some 50 media and agency managers because of the controversial kickback practices. Intent of the prosecutors were included former ProSiebenSat.1 marketing chief Peter Christmann, was determined against the approximately two years. Leaders of the major media networks also came into the focus of the investigations. The Parallel proceedings in Cologne against IP-Germany boss Martin Krapf and other defendants is ongoing.

But the joy of the settings in Munich is not untarnished. Because the reasoning of the prosecutor as to why the cases were dismissed, shows how difficult it is to assess the rebate law. Hardly a subject had in the past two years, the industry employs more than 2007 by the Federal Cartel Office initiated an investigation. Any civil penalties are not affected by the termination of the proceedings. What is striking, however: In the two years was determined in which, had not a single advertising companies registered with the prosecution - which surprising, because ultimately it is the customers have been harmed.

copyright WCT

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Air Berlin skidding

photo DPA

Today was a plane of Air Berlin in Dortmund by the "distance" from. The pilot had held back because of technical difficulties and then skidding.