ground-breaking ruling in terms of media transparency
The 7th Civil Division of the Higher Regional Court in Munich ruled that the ex-Aegis Media clients Danone received during the service time refunds of the TV marketers have to disclose. The Senate ruled that given the Aegis subsidiary Carat information must have the discounts and other benefits received by the agency from 2003 to 2005 of the TV stations or their marketing companies.
This includes the obligation to provide information associated with companies such as Carat, the purchasing company, the agency group Aegis Media Central Services. This concerns in particular according to a court order rebates and free spots, agency reimbursements and kickback payments and other benefits that were granted not only customer-related.
Danone sees this ruling as an important step towards more transparency in the media business. For the first time a court order confirms the right of customers to inspect the agency reimbursements to take. Danone now wants to submission of data by Carat "the lack of the demand charge and discounts," said company spokesman Andreas Knaut.
for Carat means the decision is a bitter defeat, since it is essentially the first instance verdict was confirmed. A review has not been specifically authorized. Besides running a further dispute the District Court of Munich between Danone and Carat for not Ingenieur cost guarantees. The claims of Danone to Carat in 2006 it amounted to about 15 million €.
published on 23.12.2009 Advertisement and promotion
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